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The Best Social Media Aggregators

Social media aggregators allow you to pull of your social posts into one place and share those with your audience. The most common way to use a social media aggregator is to embed a social feed on your website. For example, you might add your Instagram posts to the footer of your website for some extra color and personality. However, you can also stream a social media feed to a smart TV for an event such as a conference or a wedding. In this guide, we show you the top social media aggregators to consider. We've even got some free options!

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.

The Best Social Media Aggregators for 2022

A social media aggregator pulls your curated social media posts into a feed you can embed anywhere on your website.

1. Curator

Curator is one of the most popular and robust social media aggregators available.

It is an easy to use widget with a clear and intuitive interface at a competitive price.

Some of the platforms supported by Curator include:

• Facebook
• Instagram
• Twitter
• YouTube
• Flikr
• Tumblr
• RSS

Inside of Curator you can set up your social media feed to automatically approve every post to go straight to your website or you can set it so you have to manually approve the posts before they show up on your site. The tool offers a wide range of impressive features for various platforms, including:

• It's customizable to meet most every use case.
• It's easy to start using, eliminating a frustrating learning curve.
• Its clean design ensures that you still have a beautiful interface regardless of whether or not you have design skills.
• Unlike most other sites, Curator uses JavaScript, which makes it SEO friendly.
• They have excellent customer support that will respond promptly to any concerns you might have.
• Curator is mobile friendly. It looks well at home whether on a mobile device or a website.
• The site gives you complete control by allowing you to embed the stream as HTML, JavaScript, and CSS directly into your site as you want it. You can thencustomize it with your website's branding. The end result is an impressive curated feed that fits your site's look perfectly.

Overall, it's a great choice for all types of brands and events. Try the free version of Curator for simple campaigns and to see how it works. Premium plans are available for more features.

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.

2. Hootsuite

Hootsuite is continually striving to improve its interface and capabilities. Since it is web-based, you do not have to go through an installation process. This makes it easy and convenient for you to monitor and update your account from any location. Instead of aggregating content in a shareable feed, Hootsuite gathers your accounts in one dashboard to make them much easier to manage. Users can connect to a vast array of social media accounts from the Hootsuite dashboard. Some of the platforms that you can integrate to this aggregator include: LinkedIn, Facebook, ping.fm, Twitter, Myspace wordpress.com, and Foursquare. Hootsuite also has numerous features that allow you to customize and track posts. Here is a rundown of what you can do with this tool:

• Scheduling posts in advance. Choose between pre-scheduled posts and live updates.
• Easily upload files, videos, and images alongside your messages. No need to do this separately on each platform.
• Create customized URLs to track clicks and collect information about your audience by adding custom link parameters. This is perfect for better understanding audience behavior.
• Bookmark pages to share or pull content from using Hootsuite's hootlet. Simply add it to your brower's toolbar to bookmark with a single click.
• Send your blog to your social media streams easily by connecting to your RSS. This allows you to automatically share and reach your audience faster.
• Use mobile updates to access the Hootsuite platform from your mobile device. This makes it even easier to stay connected with your audience and provide the engagement they want.
• Take advantage of the multi-column layout which allows you to organize your social streams into different categories, such as keywords, friends, news, and many more.

While you won't be using it to create social media walls, social media marketing couldn't be easier.

3. SocialMediaWall.io

SocialMediaWall.io is one of the more commonly used social media aggregators for creating social walls. It's an easy tool for gathering all your social media channels in one place to interact with your audience. However, it doesn't as big of a feature set as Curator. SocialMediaWall.io works best if you're looking for a simple tool to only aggregate from a few main social networks. Here's an example from the Cotton Bowl: Some of the best features include:

• Aggregate content from Facebook, Instagram, Twitter, and Google+.
• Gather content based on hashtags, RSS feeds, user handles, Twitter lists, Facebook pages, and more.
• Easily moderate your curated posts to only display what's most relevant to your audience. This is also good for deleting any inappropriate or spam posts that may be using your chosen hashtag.
• Use the WYSIWYG editor to choose how your social media wall will display.
• Choose who can manage the settings, moderate posts, and respond to your audience to keep up engagement.

Overall, it's a simple tool, but one that's effective for basic social media management.

4. Spotlyte

Spotlyte gives user generated content the spotlight, hence the name. It's designed to aggregate content across all your channels, including bringing in content from your audience to show how they're engaging with your brand. The biggest disadvantage to Spotlyte is the pricing. The plans are much more limited than most others on this list. However, the company caters more to major brands, such as Pepsi and Zoggs, who are looking to create major digital campaigns in minutes. For smaller brands or those just looking to increase engagement at events, lower-priced tools may work best. Some of the features that do help set Spotlyte apart include:

• Filter content to only show what you want and weed out all the junk.
• Show only content from specific locations.
• Choose between various themes or customize to fit your branding better.
• Use analytics to see how posts are performing and how users are interacting (only on certain plans).
• Create loop schedules to always show more content, including past posts that can reignite discussions.

For enterprise-level brands, Spotlyte is highly useful. If you don't need all the advanced features, it may be better to opt for something like Curator or SocialMediaWall.io instead.

5. Netvibes

Netvibes is a web-based social media dashboard as well as a news aggregator. Brands and agencies can use it as the homepage in their browsers to create a personalized hub that curates content into one location. It's also a great personal tool for creating a constantly updating digest of all your favorite content from across the web. However, the powerful capabilities make it perfect for businesses and brands. The platform's drag and drop capabilities make it easy to customize your dashboard as well as position widgets and modules exactly where you want them. This is a simple way to keep Twitter content in one place and all things Facebook in another. Here is what you can do with Netvibes:

• Manage social media accounts and keep track of everything that's going on all in one convenient location.
• Track all the social media conversations you want.
• Personalize your Netvibes dashboard to look just the way you want. This makes it easier to read and engage with.
• Keep track of the latest news and blog posts from your favorite sites with the RSS reader. Never miss a breaking story again with real-time updates.
• Stop switching between apps by incorporating your email into the platform. It works with both POP and web-based email accounts.
• Get your audience, co-workers, or fellow brands involved. Share your Netvibes page with anyone you want. Let either certain people or the public interact with your page.
• Publish what you want with ease thanks to free hosting, HTML support, WYSIWYG design tools, and much more.
• Enjoy the Netvibes community of active users to connect with other brands, your audience, and potential leads.

It's a unique platform and one that can serve numerous purposes, from individual users to enterprises.

6. Taggbox

Taggbox is among the top social media aggregators and functions similarly to Curator. One major difference is there isn't a free plan, only a free trial. The plans are also slightly higher and the quickest update times are 30 minutes between refreshes, whereas Curator offers a plan with near real-time updates occuring every minute. Taggbox allows you to create social walls, embed feeds in websites, create digital signs, and more. You also get features, such as:

• Works with Facebook, Twitter, Instagram, Yelp, LinkedIn, Pinterest, Tumblr, Vimeo, RSS feeds, and YouTube.
• Moderate content based on custom filters you create.
• Customize the look and feel to make it fit your branding perfectly.
• Simple to add to a website using a special set of code.
• Create shoppable user generated content posts.
• Display content on any device with the responsive design.
• Keep track of performance with analytics tools.

This is a good tool for better engaging your audience and seeing how well they respond. Unfortunately, Taggbox only has expensive plans for enterprises. And the feature sets are probably too large and unnecessary for even medium sized businesses.

7. Buffer

Buffer works similar to Hootsuite. This is one of the more popular social media aggregators to make managing social media accounts easier. It's a convenient dashboard that gathers social media content from the top social networks into a single place. You're able to monitor certain hashtags, users, lists, and more. Or, get everything in individual feeds based on network. While it may seem complex to set up at first, once you get the hang of it, it's much easier than managing individual social networks separately. Think of it as a more automated way to engage with your brand's audience. Some features you'll enjoy include:

• Plan, post, and interact with content from Facebook, Pinterest, LinkedIn, Twitter, and Instagram.
• Plan content in advance and keep track of what's planned with the easy to use Elementor calendar feature.
• Organize content easily by platform.
• Tailor each post for each network with just a few clicks.
• Respond to posts in real-time.
• Keep track of what works and what doesn't with reports and analytics.

This is yet another great social media aggregator for marketers who are tired of social network hopping.

8. SocialBee

SocialBee is one of the fastest-growing social media management tools perfectly suited for solopreneurs or small businesses that want to make the most out of their social feeds. Its dashboard allows you to connect 6 major networks: Facebook (Profiles, Pages, Groups), LinkedIn (Personal Profiles, Company Pages), Twitter, Instagram (Business Profiles, Personal Profiles), Pinterest and Google my Business and share content across all of them from just one place.

After you add content to SocialBee all you have to do is generate a posting schedule that fits your needs and you're all set! After you start sharing a couple of posts, make sure to check the analytics to see the performance of your accounts. The tool enables you to power up your social media efforts by offering individual customization for each platform, hashtag collections, Canva integration, post variations, options to expire or re-post your content and so much more.

The features that stand out are:

• Schedule and share content across multiple platforms
• Keep track of what's about to be published next in a calendar
• Organize posts by content categories (e.g. educational, news, blog posts)
• Customize the posts for each platform with just a few clicks
• Re-share evergreen content or expire time-sensitive content

Examples of social media aggregators

Curious what it looks like when you add a social media aggregator to your site? Here are some examples. UMass uses Curator to showcase what students are up to: And here's another example built using Curator.io. This example social media feed has been embedded in the company's portfolio page to show their staircase renovation work. From events to non profits to universities to ecommerce stores to construction companies, the use cases for social media aggregators are literally endless.

Choosing What's Right For Your Brand

Social media aggregators are a welcome addition to your marketing and branding strategy. Thanks to the variety above, it should be easy to find one that works well for you. Make sure the tool you choose:

• Offers the functionality you need at a reasonable price (or free if you just need one simple feed)
• Works with all of the social media platforms you want to include
• Lets you customize the look of the feed so it matches your website
• Allows you to add custom posts even on the free plan so you can promote your business or include announcements that aren't on your social media accounts

Ideally, you'll want a tool to better manage your networks and another to create curated feeds to showcase on your website or during events. Doesn't it sound much better to just use a smart, simple tool rather than trying to manually add feeds from individual networks (with little to no customization options) and managing each network separately? Go ahead and make the difficult job of reaching and engaging with your audience easier. If you've got a minute, let us know which social media aggregation tool you're using and what made you choose it? Check out Curator.io's free plan!

Curator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. If you'd like to give Curator.io's free forever plan a spin sign up today.

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Source: https://curator.io/blog/the-best-social-media-aggregators

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